PATTA X nike
lagos city
run club
Overview
Patta and Nike Running brought together Lagos' running community for a 5K run to celebrate the launch of their latest clothing collaboration. Curated by Homecoming, the event started at Alara Lagos, with runners making their way through the streets of Victoria Island and crossing Falomo Bridge, offering views of Lagos’ skyline and landmarks. The run ended with a relaxed rooftop brunch at Alara, where participants enjoyed good food and great company, wrapping up the day in a fun and celebratory atmosphere.
Client: Patta and Nike Running
Agency: Metallic Inc
My Role: Project Manager
Date: May 2024
Location: Lagos, Nigeria