WHATSAPP
'THERE'S NO ONE LIKE US' CAMPAIGN
Client: Whatsapp
Agency: Metallic Inc
My Role: Project Manager
Date: December 2023 - March 2024
Location: Nigeria (Lagos) & US (New York & Houston)
Overview
WhatsApp enlisted Metallic Inc to celebrate the release of their powerful new documentary, highlighting NBA superstar Giannis Antetokounmpo's triumphant return to Nigeria after achieving global basketball fame. To build buzz and kick off this ‘There’s No Like Us’ partnership, we made a bold entrance in Lagos by hosting an intimate, star-studded dinner at the renowned ITAN Test Kitchen, attended by the biggest names in Lagos’ entertainment scene.
To amplify the documentary’s impact, we held exclusive screenings in Houston and New York, complete with custom jersey stations and an insightful panel discussion led by Homecoming founder Grace Ladoja. These events brought together inspiring figures from African culture worldwide, celebrating Giannis’ remarkable journey and the film's message of perseverance and success.