Overview

BAYY Agency was tasked by Black Butter Records to curate and host the Young T and Bugsey "Truth Be Told" album launch party. BAYY transformed the venue's entrance with eye-catching fly-postered fake news articles and created a unique newsstand where guests collected rolled mini newspapers as drink tokens.

The immersive experience extended inside with a custom photo booth, a bespoke cocktail menu, branded staff t-shirts, and even down to the finest details like custom soap in the bathrooms. Every element was designed to reflect the album’s theme, creating an unforgettable, fully branded celebration.