Overview

Polydor briefed Bayy Agency to execute a unique listening party for the release of Ella Mai's "Heart On My Sleeve" album. We transformed a classic double-decker bus into a branded, mobile listening experience, giving influencers and fans an exclusive first listen to her highly anticipated album.

Fans and influencers not only enjoyed the music in a custom, immersive setting with custom branded elements throughout the bus but also had the chance to meet Ella Mai in person. It was an unforgettable, up-close experience celebrating her soulful new music, with plenty of social media moments to capture the excitement.