Overview

BAYY Agency was tasked by Universal Music to create buzz for Bruce Springsteen’s legendary 1979 No Nukes Concerts through a pop-up screening and custom refreshments stand. BAYY set up a pop-up cinema at the bustling Boxpark Shoreditch, showcasing live concert footage and unseen clips.

We also designed a fully branded refreshments truck, serving complimentary hot drinks in custom-branded cups, with staff in branded uniforms to attract passersby. QR codes featured throughout the setup led guests to purchase and stream the film at home, creating an immersive and interactive experience for the public.