Overview

Metallic was approached by Apple Music to generate organic buzz for Wizkid’s performance and drive viewers to the broadcast on their platform.

On event day, Metallic invited influencers, arranged travel, and organized the after-party. To build momentum, we collaborated with the ‘I Said What I Said’ podcast and Irene Agbontaen to create online awareness and engage fans. Lastly, we hosted a Twitter Space with Wizkid’s team pre- and post-livestream, encouraging fans to tune in.